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Semrush Affiliate Program

Semrush · online visibility management and content marketing SaaS

current Last verified 2026-09-22
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Program overview

Program name
Semrush Affiliate Program
VerifiedS1S2
Brand
Semrush
VerifiedS1S2
Operator entity
Not established from the reviewed sources.
Not established

Semrush Inc. is identified in general Semrush Terms of Service, but those customer terms do not by themselves establish the contracting/operator entity for the Affiliate Program. The separate affiliate terms are accessible through the application process rather than established by the public evidence reviewed here.

Program launch date
2021-06-09
VerifiedS6

Represents the documented launch of the current Semrush Affiliate Program on Impact Radius, not necessarily the first affiliate arrangement ever operated by Semrush.

Vertical
online visibility management and content marketing SaaS
VerifiedS1

Semrush currently characterizes the product accordingly.

Target market
Not established from the reviewed sources.
Not established

Eligible publisher types and promoted product audiences do not establish one canonical Program target market.

Languages supported
Not established from the reviewed sources.
Not established

Localized Semrush sites do not establish a canonical list of languages supported by the Affiliate Program.

Publisher access

Approval model
application reviewed by Semrush
VerifiedS1S2

The public sources currently contain slightly different indicative review times — approximately two working days in the KB and within four days in part of the landing-page FAQ — so no synthetic single SLA is constructed.

Eligibility criteria

online promotional properties must satisfy Semrush quality, relevance and brand-alignment requirements; accepted publisher types include content creators, agencies, consultants, speakers and educators

VerifiedS1
Geographic eligibility
Not established from the reviewed sources.
Not established

International product reach and localized Semrush websites do not establish universal publisher eligibility.

KYC requirements
Not established from the reviewed sources.
Not established

Impact account/contact verification references do not establish a universal canonical KYC regime for the Semrush Program.

Website traffic requirements
content-creator websites should have at least 1,000 unique monthly visitors; social channels typically at least 1,000 organic followers/likes/views
VerifiedS1

This applies in the content-creator eligibility context and must not be converted into a universal numerical threshold for every publisher category.

Content requirements
promotional properties must contain relevant, high-quality content, align with Semrush products and brand requirements, and avoid objectionable or offensive content
VerifiedS1

Commissions

Commission model
fixed commission for qualifying trial activations and first purchases, with product- and partner-tier-dependent sale commissions
VerifiedS1S2S4
Commission rates (maximum)
up to $450 per qualifying sale and $10 per qualifying trial activation
VerifiedS1

The $450 figure is a maximum determined by product and partner tier. It must not be represented as the ordinary commission for every sale. Trial and sale commissions are different event types.

Rate structures
structureproduct- and Loyalty Program tier-dependent fixed commissions
Semrush One$300 / $350 / $400 / $450 across Basic → Platinum
SEO Toolkit$200 / $250 / $300 / $350
AI Visibility Toolkit$100
Local and Social Toolkits$50 / $60 / $70 / $80
Content and Advertising Toolkits$100 / $110 / $130 / $150
Traffic & Market Toolkit$200 / $250 / $300 / $350
quarterly content bonusesseparately documented
VerifiedS1S4
Recurring commission
No
VerifiedS1S2

The current published structure specifies fixed commissions for trial activations and first purchases rather than recurring revenue-share commissions. This is an affirmative verified finding, not an inference from silence.

Commission cap
Not established from the reviewed sources.
Not established

No Program-level commission cap is established by the reviewed evidence.

Validation period
transactions lock 27 days after the end of the month
VerifiedProgram & networkS1
Tiered offers
tiersBasic, Silver, Gold, Platinum
level determined byquarterly sales volume
Basic0-4 sales/quarter
Silver5-19
Gold20-49
Platinum50+
VerifiedS1S4

Tracking

Cookie duration
120 days
VerifiedS1S2S3

Cookie duration and attribution window may share the same numerical value here, but remain distinct canonical concepts.

Cookie type
Not established from the reviewed sources.
Not established

The sources establish cookie-based tracking but do not establish a canonical technical cookie type.

Cross-device tracking
Not established from the reviewed sources.
Not established

No Program-specific evidence reviewed establishes universal cross-device tracking. General Impact capabilities are not inherited.

SubID
Not established from the reviewed sources.
Not established

No Program-specific evidence reviewed establishes canonical SubID availability.

Postback
Not established from the reviewed sources.
Not established

No Program-specific evidence reviewed establishes postback availability. Impact general capabilities are not inherited.

Affiliate API
Not established from the reviewed sources.
Not established

Semrush has product APIs and technical-partner integrations, but these are not evidence of an Affiliate Program reporting/tracking API.

Deeplinking
Not established from the reviewed sources.
Not established

Unique Impact tracking links are documented, but tracking link ≠ deeplinking capability, SubID, postback or API.

Attribution

Attribution window
120 days
VerifiedS1S2S3

Semrush explicitly associates the 120-day period with referral credit when the referred user signs up within that timeframe. Cookie duration and attribution window may share the same numerical value but remain distinct canonical concepts.

Attribution model
last-click
VerifiedS1S2S3

Payments

Minimum payout threshold
Not established from the reviewed sources.
Not established

Impact's generic minimum payout threshold is not inherited.

Payment schedule
transactions lock 27 days after month-end and are paid 21 days after the end of the month in which they lock
VerifiedProgram & networkS1
Payment methods
Electronic Funds Transfer or PayPal
VerifiedNetwork administeredS1

Semrush explicitly states that withdrawal follows Impact payment processing and identifies these methods. This is an allowed Program-specific representation of network administration rather than generic Impact inheritance.

Payout currencies
Not established from the reviewed sources.
Not established

Dollar-denominated commission figures do not establish the complete set of payout currencies.

Hold period
Not established from the reviewed sources.
Not established

The documented locking/payment schedule should not be relabeled as a generic 'hold period'.

Promotional and channel restrictions

Paid search
PPC campaigns require prior Semrush Affiliate team approval; direct linking is prohibited
VerifiedS1
Brand bidding
bidding on Semrush branded keywords and misspellings is prohibited; ad hijacking is prohibited
VerifiedS1
Email
unsolicited email/spam is prohibited; applications focused solely on email strategies are generally not approved
VerifiedS1

This does not establish that all permission-based email promotion is universally prohibited.

Social
social-media promotion is supported, subject to eligibility and content requirements
VerifiedS1
Coupon affiliates
coupon, deals and generator websites are generally not approved
VerifiedS1

"Generally not approved" must not be converted into an absolute prohibition.

Cashback
cashback websites are generally not approved
VerifiedS1

"Generally not approved" must not be converted into an absolute prohibition.

Sub-affiliation
Not established from the reviewed sources.
Not established

No Program-specific sub-affiliation rule is established by the reviewed evidence.

Toolbar / browser extensions
browser-extension promotion is generally not approved
VerifiedS1

"Generally not approved" must not be converted into an absolute prohibition.

Terms and restrictions

Program agreement
Semrush Affiliate Program Terms and Conditions are presented through the Affiliate Program signup process
VerifiedS1S5

The public landing page establishes where the Affiliate Terms can be accessed, while the Brand Policy confirms that Affiliate Program participants are subject to those separate Affiliate Program terms. Semrush customer Terms of Service must not be substituted for the Affiliate Program agreement.

Unilateral changes
Not established from the reviewed sources.
Not established

No Program-specific unilateral-change provision is established by the reviewed evidence.

Termination
affiliate may request termination of the Semrush affiliate partnership by contacting the affiliate team
VerifiedS1

This establishes affiliate-requested termination, not the complete set of Semrush termination rights.

Network / Platform Relationship

Impact.com direct hosted Verified Program & network

Semrush states that the Affiliate Program is hosted on Impact.com. Impact provides infrastructure for affiliate links, performance tracking and commission-payment processing. This does not authorize inheritance of unrelated Impact platform capabilities.

S1S2

Important context

Material boundaries preserved from the canonical factual record.

Institutional boundaries

  • Semrush Affiliate Program ≠ Impact generally. Only Impact functions explicitly connected by Semrush to this Program may be represented.
  • Affiliate Program ≠ Technical Partners ≠ Education Partners ≠ App Center Partners.
  • 120-day cookie duration ≠ permission to collapse tracking and attribution fields.
  • Semrush API ≠ affiliate API.
  • Product-specific commission ≠ universal commission.
  • $450 ≠ standard sale commission. It is the currently documented maximum for Semrush One at Platinum level.
  • 1,000 monthly visitors ≠ universal publisher threshold. It is stated specifically in the content-creator eligibility context.
  • "Generally do not approve" ≠ absolute technical prohibition. Preserved as documented for coupon, cashback, browser-extension and related applicant categories.

Current-source consistency

Some Semrush pages differ. The principal current landing page contains product- and tier-dependent commissions reaching $450 per sale, while older/current secondary Semrush materials may still display simpler legacy commission figures such as $200 per sale. No synthetic range representing a uniform commission was constructed. The current detailed Affiliate Program page and current Loyalty Program structure provide the more specific product/tier model.

Sources

AffiliateAct verifies Program information against documented sources and preserves uncertainty where evidence is incomplete or conflicting. Read the methodology.